Sharethrough's Native Ad Generator makes it easy for programmatic buyers to create, view, and share a native ad. We offer off-the-shelf packages that curate all our verticalized best practices to hit your specific KPIs. Native advertising is preferred by audiences and has been shown to generate higher brand lift and clickthrough rates. Exploring The Effectiveness of Native Ads. With analytics that measure engagement and attention, publishers can optimize native ad placements to maximize revenue.